New national surveys carried out in 2015 and 2016 in partnership with Angus Reid have generated invaluable updates to the Project Canada Survey Series, The two surveys have simultanteously produced data making it possible to compare the responses of Canadian adults spanning 1975 through 2015 and young adults spanning 1984 through 2016.
Already the 2015 survey - with a strong emphasis on religion - has provided importnant new information and facilitated updated analyses of faith in the country, published in both with Angus Reid (2016) and Resilient Gods (2017).
The 2016 survey, combined with its 2015 counterpart, has provided the foundational data for a new book on youth that will be released by Dundurn Press in July of 2019. Entitled, The Millennial Mosaic: How Pluralism and Choice Are Shaping Youth and The Future of Canada, it has been co-authored with Joel Thiessen and Monetta Bailey, two Gen-X sociologists at Ambrose University in Calgary.
In 1995, the results of the Project Canada Surveys on ten major topcs spanning 1975 through 1995 were published in The Bibby Report: Social Trends Canadian Style (Stoddart). The Millennial Mosaic, in addition to profiling youth, will provide a unmatched trend and intergenerational capsule of survey findings on the same centrally important ten topics spanning 1975 through 2015-16. They include values, sources of enjioyment, personal and social concerns, intergroup relations, sexuality, religion and spirituality, and hopes for the future.
What's up next? For a few weeks-plus, Reg is enjoying having a chance to grab his breath (and a few extra overdue winks) following the completion of the time-consuming and taxing task of carefully going over three sets of book proofs for the new millennial book. But stay tuned - new initiatives will soon be on the way. Reg is valuing taking a bit of time to ponder what new mountains are worth climbing and what topics need to be researched.
In late 2013, Reginald Bibby and Andrew Grenville, the Chief Research Officer with Vision Critical, a division of Angus Reid Global, teamed up to write and present what they think is an important paper on polling and service attendance, that was published in the Canadian Review of Sociology in January of 2016. The paper benefited immensely from Bibby and Grenville being able to bring their respective strengths - Bibby, a career of studying religious trends, Grenville the survey research resources of Angus Reid. They continue to collaborate in charting social and religious trends, as well as exploring the kind of life that is emerging in Canada. Grenville is now the Chief Research Officer at MARU/Matchbox, which emerged after the MARU Group acquired the research wing of Vision Critical. He recently authored a stimulating new book that critiques the insights industry, The Insights Revolution: Questioning Everything (Toronto: Maru/Matchbox, 2019).
Reg has also co-authored three Commentaries on the new survey research with Angus himself - "We'll be home for Christmas - However it's celebrated" (December 2013), "Christmas in Canada - Merry and Much More" (December 2014), and "The Christmas Clue to Catholicism in Canada" (December 2016). As noted, they have co-authored Canada's Catholics, an empirical reading of the state of Catholicism in Canada that draws heavily from their major national survey of religion carried out in March of 2015.
Joel and Monetta bring fresh perspectives to the intergenerational research. Joel is a full professor at Ambrose whose specialties include family, youth, and religion. His many publications include books with Oxford, McGill-Queen's, and New York University Press. Monetta is a recent graduate of the University of Calgary who worked for a time with troubled youth in Alberta. She is an assistant professor at Ambrose, specializing in racialized youth, immigration, gender, and crime.
The extensive data collected by Reg since the 1970s and Angus Reid since the 1980s, supplemented by additional survey data generated by other private pollsters, Statistics Canada, and the Pew Forum, provide us with a wealth of information that can be used to monitor social trends. One no longer has to do it alone.
To the extent some new data are required, Reg has been able to work with both Angus Reid and Andrew Grenville to produce such readings. That began in November of 2013 with the theme area of leisure and the interest that Canadians have in various professional sports leagues.
In December of 2013, important material on the Christmas activities and seasonal attendance in Canada, the U.S., and Britain was produced, and the initial findings released. That was followed by a three-setting survey in March of 2014 on beliefs concern life after death. In December of 2014, a follow-up to the Christmas survey of a year before moved beyond activities to the question of why the season is so important to Canadians.
In March of 2015, Bibby and Reid collaborated to produce the 2015 Angus Reid Institute religion survey, that provides a comprehensive, updated reading of religion in Canada. In October of 2016, they again worked together to produce a 2016 Social Trends Survey. In December of 2015, Reg worked with Andrew Grenville in ensuring that some key items from the Project Canada adult surveys were included in a number of omni surveys, contributing to invaluable Project Canada data for 2015.
In February of 2015, Andrew and Vision Critical partnered with Reg to carry out an unprecdented examination of interest in sports in both Canada and the United States. The samples consisted of unmatched samples of some 4,000 people in each of the two countries. An update survey on sports interest in Canada was completed in April of 2016.
As indicated, data from these surveys have been used and continued to be used in a large number of books, papers, articles, and press releases. New survey material will be generated in 2019.
Three Significant Books
From Dundurn Press
From UBC Press
The Fifth Book in Bibby's "Gods" Series Monitoring Canadian Religious Developments...
Following Fragmented Gods (1987), Unknown Gods(1993), Restless Gods(2002), Beyond the Gods(2011)
Being Pro-Religious, Low Religious, or No Religious in Canada
Important new national and global data
A clearer and even more convincing presentation of the polarization thesis
A delineation of pro-religious and no religious inclinations
A new exposition of the important segment of people "in the religious middle"
With Angus Reid
Introduction Just When Some People Thought it Was Over
The Backdrop: The First 500 Years
New Life in the 21st Century
A Closer Look at the Importance and Nature of Faith